3 Things You Can Do to Improve Your Website’s Design

Putting together a successful website that gets you leads is very difficult. Usually, a website has three to five seconds to impress a visitor. Then it will either turn them away or into a lead or subscriber. Sleek designs and excellent graphics are only a small part of the story.

If you want to build a nice engaging website that attracts leads, it’s going to take a little bit more than just a good UX designer. You need to engage your visitors swiftly.

How do you get people to be excited about engaging with your website? It’s not just a great use of colors and well-organized internal links. You have to engage your visitors, give them something that’s useful, and make it easy for them to find what they’re looking for.

Make Your Website as Responsive as You Can Make It

Almost everyone browses the web on their phones and tablets most of the time. We’re just so busy; we want to check things on the go. Whether it’s buying plane tickets, booking a hotel, or checking your shipping status – everything is done on a mobile device.

Almost five years ago, Google started penalizing any websites that weren’t mobile-friendly. If you haven’t created a mobile or tablet version of your website yet, it’s high time you roll up your sleeves and get that started.

A good, responsive website will simply rank higher in searches and position itself better in SERPs. It works wonders for your SEO.

Keep it Simple and Make Your CTA Clear

Remember the pre-streaming days when we never knew which download link to click on a torrent? Well, that’s a dealbreaker. The last thing you want on your website is confusing, visitors. Make sure your design is simple, straight-forward, and user-friendly.

At https://thestorywebs.com/website-design/, for instance, they mention how important it is to work with clients to understand what the company is and what they want from a site.

Having everything accessible is key to converting visitors into leads. If someone visits your website and has to google their way around it, rest assured that they aren’t coming back. Make sure you hire someone who knows how to make your website efficient.

You want well-described labels, and you want to make sure there aren’t too many items in your drop-down menu (it causes something called analysis paralysis) and makes people just opt for something simpler. Having a great reliable UX designer on the back-end can help you make your website a comfortable space for its visitors, who are your potential leads.

Furthermore, you don’t want visitors that are confused about what your website has to offer. Make sure your call-to-action is loud and clear, and visitors know right away what you’re about. Nobody has time to click around to the About Us section to find out what you have to offer.

Use That White Space to Your Benefit

For starters, white space doesn’t have to be white. It’s just what designers call it. Research has shown that websites with bigger margins and more space between buttons, words, pictures, and paragraphs bring more leads.

You don’t want your call-to-action button buried between hundreds of words and pictures. Make sure you use your white space to accentuate what you have to offer, and how you can benefit your visitors and readers.

According to UX Planet, white space increases comprehension by about 20%. Not only that, but it also affects the reader’s speed, turning an interested visitor to a lead in less time. You can use the white space to highlight your offers and CTAs, to accentuate your impressive skills, and to highlight your strengths.

Launch That Website and Reap the Benefits

There’s nothing to wait for. If your business website isn’t getting you the leads you know you deserve, or the leads you were expecting, go ahead and make it better. It’s not difficult, and if you hire a great designer, you’re all set.

It takes much more than a fair amount of WordPress knowledge. You want to keep your visitors excited and engaged to turn them into leads.