5 more ideas to use as you select your business name

If you’re successful in naming your business right, potential customers can quickly connect with and establish a relationship with you – that means the purchase of your products, booking of your services, or going along with your ideas.

It’s common for some companies to refresh their entire branding years after being established. For business naming, your goal should be to find something that you’ll want to stay with for a long time, possibly forever if the best took off like some of the best companies out there.

We know how hard it can be to find inspiration or choose the right name despite the basic tips you are already following, so we compiled some more creative tips to help your business naming brainstorming session.

Word dump. Open a word document or find a blank piece of paper, if you’re feeling extra, go and get yourself sticky notepads in different colors and slap it onto a wall or a board – investigator style. Crack your knuckles and start a word dump – jot down everything you can think of related to your business, product, competitors, the industry, customers, the market, etc. Don’t hold back. The goal is to put as many ideas as possible. This is even better with the entire team working together.

Thesaurus assistance. Another viable business naming technique is to take the words you want and find similar words or even phrases using a thesaurus. Reading through similar words can even lead to awesome discoveries that can help you get close to the right name! However, be careful with using a thesaurus since you can veer far off the original path.

Alternate spelling. After brainstorming, check out your compiled ideas and highlight those that make the most sense for the business. You can start with a simple word and alter the spelling to make it more unique – but never obscure. Examples are Flickr, Tumblr, etc. Note that your customers may end up typing the full spelling anyway, so consider this before picking this route.

Mood board. If you need something more visual, then the mood board may be the way to go. If your team best functions when they see something physically, go ahead and grab newspapers and magazines then cut out words, images, people, and colors that make sense for your business. You can even make use of a virtual mood board via Pinterest.

Foreign languages. If you can’t let go of a word, then consider if the domain name is available through a different word language. Say you want to incorporate the word “fast” to your domain name, you can opt for the Spanish equivalent “rapido” instead. When using this technique, consider whether the branding will still resonate with your brand.

End Note

That’s it! We understand that business naming can be a hard business activity, but you can inject creativity and fun to it anyway despite what others might say! Make use of these brainstorming ideas to get close to that perfect business name and eventually find something that clicks.

As soon as you’ve finalized a name, it’s time to accomplish a domain search on Crazy Domains to see if it’s available – if it is, well then snap it up before others do!