5 Top Tips for Overhauling Your Branding

Your brand is the public image of your business. If your branding is not up to scratch, it is likely that your business will suffer as a consequence. It may seem like a daunting task to overhaul your entire brand, but a few simple strategies could make all the difference. There are many reasons why you may wish to have a re-brand, such as a change of company focus, a new target audience, or giving yourself an edge over the competition. In this guide, we are going to look at some useful tips to keep in mind for overhauling your brand in the near future:

1. Maintain authenticity

Changing your brand identity is an exciting prospect to give your company a new image, but you must not overlook the importance of authenticity. Rebranding is all about finding that fine line between what your customers identify you as and what you hope to become in the future. While a branding overhaul should be a step in the right direction, it should not turn against your current customer base or go against the company values and morals you have already declared publicly. Think about what you wish your branding to become and how this relates to your existing customers, as well as attracting potential new ones.

2. Design

During the initial stages of rebranding, you may need to undergo a design process that conveys the main idea of your new branding style. The process may include creating sketches and CAD drawings to start the transition from the old designs to the new. It may be worth asking for feedback on various designs from employees and even your social media followers to understand which is most eye-catching and attracts the target audience.

3. Logo

The tools you may have used to communicate your brand to your followers may not be working as well as you may have liked. Your logo is one of the fundamental aspects of branding and if it does not grab attention or demonstrate your company’s mission, your brand is sure to get left behind the competition. As a result, a re-design may be required. A logo is typically used as the main aspect of your brand to integrate onto posters and leaflets, signage and even workwear such as custom new era hats for your employees.

4. Re-think your content strategy

If you are hoping to cater to your target audience through branding, the choice of content you use for your digital marketing strategy is a major factor in combining your brand values and what consumers expect to see from you. This may mean mind mapping a plan to consider your brand personality, tone of voice, morals, and the lifestyle of your target audience to ensure that each post encourages the consumer to take action. You can then apply this new strategy on various social media channels including the likes of Facebook, Instagram, YouTube, and blogs.

5. Have a brand launch plan

There is no point undergoing an entire overhaul if you do not set a launch date and announce it to your customer base and social media followers. Aim to communicate your new brand identity far ahead of the launch, so those interested will gain an understanding of your gap in the marketplace and what to expect going forwards.