Attract and Keep Customers with Your Domain Name
Your unique domain name is how potential customers find and remember you. It will give you a better ranking on search engines and let you control the first information people see about your business or organization. Owning your own domain name is not expensive. You can find the cheapest domain name registration online and get the same benefits as the most expensive registration. Here are the main benefits of owing a domain name.
Online Credibility and Professionalism
A unique domain name gives credibility to your business. It sends the message to potential customers that you are a responsible business and not a scam. Just as a good location is essential for a brick and mortar shop, a domain name gives you a prime location on the web, whether you are running it from your kitchen table or from an elegant office with your own employees. Once a domain name is selected, it is gone. That is why it is essential to get the name you want early. Your choice becomes more limited every day.
Most of the famous or well-known companies have their own domain name. There is the perception that if a company has its own domain name, it is more professional. Free sites may be forced to display ads that reduce their credibility.
Always Your Signpost
Your unique domain name will always send browsers to your site even if you change your web hosting service. Your visitor’s bookmarks will stay the same and take them to you no matter which web hosting service you use. The links to your site will not be broken. This only happens if you own a domain name.
Improve Visibility
If your domain name closely connects to who you are, and includes common keywords for your business, you will get a higher ranking on search engines. Some website directories will only review or list a website if it has its own domain name. If the domain name is memorable, visitors will remember it more easily than if it is a long, unremarkable URL.
Consider a Generic Domain Name
Some companies have become hugely successful by using generic domain names such as tomato.com or garlic.com. This could be the most valuable domain name in the long run.
Some Tips for Selecting a Domain Name
Here are some tips that have worked for some and not for others. Ultimately, you have to decide what the best for your business is.
• Consider a location in the domain name such as carmelsweets.com
• Make sure you are registered as the owner of the domain name
• Make sure you regularly renew your domain name
• Do not use abbreviations, dashes or numbers in your domain name
A good domain name registration company will give you the tools to search the availability of your choice, find premium domain names and have your choice appraised. You may want to buy more than one. The sooner you get your own domain name the better it is for your business.
