Best Methods for Online Business Marketing
If you are up to date with consumer trends, you likely know that a large portion of people use the internet to research products or make purchases. Because of this, online business marketing is one of the best ways to drive sales. To do this effectively, you should make use of the various platforms and apps available to you on the internet. Here are some of the best methods for online marketing in 2016.
Use Yelp
If you own a restaurant or service-based business, Yelp should be one of the first online tools that you utilize. This platform allows you to describe your business and add some photos of your products (food or otherwise). If you provide exceptional service, it is likely that some of your customers will use Yelp to describe their positive experience. This increases your business’ online reputation and you may receive more business in the future.
Yelp reviewers will also review the negative aspects of your service, but this is not necessarily a bad thing for you. You can take action to improve your service and inform reviewers through the Yelp platform of your dedication to service. Most Yelp users will appreciate your efforts and reward you with future business.
Make YouTube Videos
If you’re and expert in your industry or have an interesting take on a particular topic, you should make how-to or opinion videos. With decent production, humor, and good information, you can attract a large number of internet followers. These followers often translate into an increased number of consumers. This is a highly effective way of driving sales and increasing brand recognition, so you should start making videos as soon as possible. Getting started is easy as video creation only requires an inexpensive camera and a YouTube account.
Use Instagram and Tumblr
In an exclusive interview with the digital marketing manager of Edigitalmarketing.in, a social media agency from Bangalore, she said Instagram is the next big thing for food start ups. Instagram and Tumblr are two most important sites that can help you establish a following on social media. By sharing interesting photos and information relevant to your company, you can gain credibility and increase the number of people interested in your products. By linking back to your site in every post, you can attract more potential consumers. You should also find a way to engage your followers through a photo competition or sweepstakes. This is an effective way of attracting both your current followers and people outside of your industry. Similar strategies can also be used on Facebook and Twitter.
Join MeetUp
MeetUp.com is a website that helps people meet based on niches and hobbies. Topic range from 1960s automobile enthusiasts to vegan marathoners, so you will probably be able to find a group that is related to your company. These niche groups allow you to find customers as well as potential partners for blogging or spreading your brand. You should never join a large number of groups and post a link to your website without establishing credibility. Get involved in a MeetUp group, gain credibility, and then share your company’s information. Afterall, no one likes a spammer.
