How to Boost Traffic to Your E-commerce Efforts

In recent years, there has been a huge explosion in the popularity of shopping over the internet and exponential growth of the e-commerce industry in general. With improved technology, better shopping systems and increased security people are now buying everything from clothing to cars and televisions online and the market shows absolutely no signs of slowing. Indeed, some experts predict e-commerce could account for as much 95% of the entire retail sector by as early as 2040.

Being online is just part of e-com success

With such huge growth in the online shopping sector, it should come as little surprise that competition between e-commerce retailers is now fiercer than ever and many companies face an upward struggle trying to work in markets dominated by larger, more established firms like Amazon.

In truth, having an e-com-enabled website is just one small part of the equation in running a successful online business and if you’re finding your site is underperforming or not delivering a valuable Return on Investment (ROI), you must act quickly to avoid it becoming completely redundant.

In particular, if you find your site is slipping down Search Engine Results Pages (SERPs), the problem will very likely just get worse if you remain inactive. Here are a few ways you could boost traffic more traffic to your site and hopefully convert that increased footfall into confirmed sales.

Concentrate your efforts on appearing higher in the popular search engines:

Almost all customer journeys these days start with a cursory search – normally on Google (the platform now accounts for 92.1% of all search-engine-traffic). Spending time improving your search engine ranking will bring more visitors to your site. However, achieving high rankings is a long, detailed, and complex process that requires the skills of an expert web marketing and Search Engine Optimization (SEO) company. If you’re to see the best results from search engines, you should consider hiring the services of an expert like the Magento Agency New York.

Promote yourself better on social media:

These days, social media is an essential and integral part of a company’s overall marketing mix and your clients (potential and existing) will expect to be able to find, follow and interact with you over all the popular social platforms. At a minimum, you should have pages on Facebook and Twitter but don’t discount the massive user base of Instagram too (particularly useful if you sell visually-appealing items like clothing or food). Also, YouTube can be a highly effective source of new traffic. Video has been proven to be the most engaging media online and promoting your business on YouTube can bring significant extra traffic. Moreover, the platform holds the distinction of being the world’s second-most popular search engine – so avoid it at your peril.

Remember your real-world marketing:

It’s surprisingly common for ventures with a website to completely ignore the potential traffic and business offered by effective real-world promotion. If you want the best results from your marketing, you should take a holistic approach to your branding and maintain a consistent and cohesive message across all available media – everything from ensuring your web address features on business cards, brochures, etc to producing flyers advertising online sales or special promotions.