How to Drive More Traffic to Your Website

If you run an online business, your website is your storefront, and traffic is what breathes life into your company. The first challenge of running an online business is setting up a viable blog or website. Then, the next step is figuring out how to attract virtual visitors. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at several ways to boost site traffic.

Create a Free Google My Business Listing

Having an optimized Google My Business listing will give you a huge advantage compared to those that are incomplete. Your listing links and helps boost visits to your website. Keep in mind also that Google is becoming sharper when it comes to search results. If your listing sets off too many red flags, it can work against you. On the upside, if you’re exactly what the customer is looking for, they may contact/visit your business directly – which is better than a website visit.

Get Listed in Online Directories

Getting listed in free online directories and review sites will help you get recognition from customers that are doing their research and comparing companies. Not only will you have the chance to paint a good first impression for the locals, but you will also have a profile and links that will direct more users to your website.

Also, many directories have strong domain authority, so there’s a chance that your business’s review page could rank up higher in searches.

Strategic Search Engine Optimization (SEO)

In 2019, the launch of Google’s new algorithm got a lot of attention, and everyone wanted to learn how to optimize for BERT. If this is something you’re still rather new to and you would like more detail on how to produce, contact a digital marketing company to get yourself started. They usually start you off with an audit and guide you to better use of these methods. In the meantime, begin with the basics of SEO.

Write or Accept Guest Posts

Google will trust you more if it sees that your business is mentioned enough times. You can find sites related to yours, and write for them while using a backlink that leads back to your website.

Other companies also want links to benefit off of SEO and get exposure to your customers as well. As long as they’re not a direct competitor or in the same niche, let them guest post and promote their content. It will also get you some exposure to their followers as well. It’s a win-win situation.

Build Backlinks

We mentioned earlier about using guest posts to plant backlinks, but there’s more to it. A backlink connects to your website from a post that’s relative to your niche. Backlinks from businesses or public figures will not only expose your business to a larger audience, but it will also drive traffic to your company website. Also, it will show that you’re trustworthy since you’re gaining traction. More trust from Google leads to higher rankings, which leads to more traffic.

Email Marketing

Email marketing is equally one of the most overlooked and also one of the cheapest forms of promoting ever. You can use consistent email marketing to customers who have given their email address. The content you can offer can vary from a weekly newsletter or daily articles – whatever keeps your users engaged.

Engage Through Social Media

Social advertising on popular platforms is pretty cheap compared to other forms of advertising. What we also enjoy about social media tools is that it allows you to narrow down your options by demographics or target to target your ideal audience.

Plus, you have immediate access to millions of users every day, so what’s not to love? Of course, you’ll have a target audience, and creating social media business pages and ads offer the right tools to help you reach the right people.

Keep An Eye on Your Analytics

The one true way to increase traffic is to keep track of your progress consistently to find out what works. From analytics, you can trace user habits and find out what they like and don’t like. For the content, they enjoyed, continue with it. When you come across something they didn’t like, change it. What you need to work on can be the strategy, the pacing, or anything you set your mind to.

Conclusion

One thing you must keep in mind is that attracting more virtual visitors is going to take lots of time and patience. The good news is that we took care of the difficult part: figuring out where to start. By using business listings and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, turn those virtual visitors into real customers.