Thinking Outside of the Box with Your Advertising

Physical advertising strategies aren’t dead just yet, and diversifying the ways you target your audience can only help you reach a wider range of potential customers. Here are a few ways that you can think outside the box with your advertising strategy to make the most of your efforts.

Pizazz: A Dancer with a Sign

When cars are stuck at a red light and their eyes start to wander, this can be a solid marketing opportunity for your business. Simply having someone standing on the street corner is one thing—but consider paying the extra dollar to have someone with street dancing skills take up the job instead. Giving idle drivers an entertaining mini-street dancing show, while the dancer handles a sign with a finesse that expresses your brand or your business, can leave an effortlessly positive impression on those drivers. It’s simple, easy for you to control, and it targets your audience in a way that they can’t avoid—unlike with television or radio, where consumers simply pay for commercial-free services more and more to avoid advertisements.

Personability: Discount Handouts

It’s much harder for people to avoid a person-to-person promotion than one riding the airwaves. People, in general, are too polite! This means that you can embrace some interactive discount marketing. Having individuals hand out physical coupons on busy streets, while expressing the business, its brand, or its products in a positive and inviting way, can help to create a very human, positive impression of your business on people who might not have otherwise been exposed to it. The coupons also provide further incentive for people to visit your business and try your service or product for themselves.

Fun: A Sign That Dances

Why not embrace the kinesthetic theme? Your grand opening or major sale can go off with a touch more pizzazz with the inclusion of an inflatable man—the kind of ribbon-esque, smiling inflatable man that will flap and sway emphatically in the air, grabbing the attention of passersby and pulling them in. The excitement and positive energy, as well as the simple joy of something a little silly, can be conveyed through the use of an inflatable man in your marketing plan.

People love getting free stuff! Whether it’s a badge, a cup or t-shirt, you can always get creative with promotional merchandise. Not only this will more likely attract more people to your business, but it will increase your odds of getting loyal customers as well. You can keep it interesting by customizing it with your logo and attention grabbing creatives.

There are many direct methods of advertising that can help you connect with your audience and be heard while coming across as inviting instead of overbearing. From an inflatable man that dances in the wind to a professional dancer carrying your brand with finesse, you may have more options than you thought.